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Local South Asians

Jay Sean is ready to party like it's the end of the world in "2012"

neoDesi superstar, Jay Sean is ready to “party like it’s the end of the world” and take down the iTunes charts yet again. He is back with the much anticipated “2012 (It Aint The End)” - his new single with rapper Nicky Minaj, a video and a new album set to release in November.

“2012 (It Aint The End),” which hits iTunes on August 3rd, is an energetic R&B, dance-pop track that re-imagines the apocalypse into a celebration of life and love. Joining Jay Sean on the track is Nicky Minaj, the current queen of rap adding a spitfire tenacity to Sean’s velvety, sexy pop vocals.  

Fans who are anxious to see the video for “2012 (It Aint The End)” will have to wait until August 8th when it premiers on MTV.

“2012 (It Aint The End)” is the first record off of Jay Sean’s second American album, “Freeze Time” with Cash Money/Universal Republic. The album will release in stores and on all digital platforms on November 2nd.

Jay Sean’s American debut, “Down,” became the #1 most downloaded track in America and reached #1 on the Billboard Hot 100 chart when it released in 2009, making him the only solo artist of South Asian descent and first UK urban act to top the Billboard chart. Jay Sean and his team credit much of the initial success of his American career to the South Asian demographic. Jay and his team hope that his fans will mobilize to endorse South Asian artists in mainstream America and support “2012 (It Aint The End)” as it hits airwaves and iTunes. 

En Karma brings the Pindh into 2010

You are never going to want to dance without them ever again. En Karma, Canada’s premier live Bhangra group has released the latest video off of their self-titled album, ‘Tere Bina Ni Nachna,” featuring H-Dhami - and it is a smash! 
 
En Karma was formed by six friends who shared a passion for Bhangra music and who connected over a need to flex their creativity.  Taking influences from reggae, R&B and rock n’ roll, but remaining fully rooted in traditional Bhangra, En Karma, made up of a dholak player, dholi, bass player, keyboardist, drummer and vocalist, have made the art of the pindh (village) accessible to global audiences.  

“What sets us apart is that we are live! We play our own instruments on our tracks.  En Karma is the newest full band entity to come out in probably 15 years, and let alone having the uniqueness of being the only live act in North America. We have a vision of bringing true live Bhangra to the forefront of the stagnant Bhangra scene.”
 
The new video shows the boys doing what they were born to do – rocking out like Bhangra superstars. “Tere Bina Ni Nachna” has elevated the standard for Bhangra videos with fantastic cinematography and visual effects that capture the energy of Bhangra. En Karma and H-Dhami bring a modern and slick vibe and style to the track that makes traditional cool again.
 
The album, En Karma, which is available for pre-order now, will release on iTunes on July 30th. The album features music heavyweights: KS Makhan, H-Dhami, Battlekatt, A-Slam, Sanj Seran & Kytami (Delhi 2 Dublin), GMoney and MCJD. En Karma’s power packed album is being distributed by Moviebox in Europe and T-Series in India.


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Acclaimed Rap Artist Blitz Releasing First Single From Sophomore Album

“Chumma” (Kiss) by Blitz Featuring RDB Available on iTunes August 1st, 2010

Toronto, ON – Blitz, the world’s predominant hip-hop artist of South Asian heritage, is ready to release his highly anticipated sophomore album this September, with a heavy hitting first single releasing on iTunes August 1st.

Blitz’s “Chumma” (Kiss) single features none other than Bollywood super group RDB, known worldwide for their recent film title track “Singh is Kinng” featuring rap icon Snoop Dogg and Bollywood star Akshay Kumar.

Born Tony Sidhu and raised in Toronto, Blitz is also one of Canada’s most successful urban exports to the UK, where he was first discovered by celebrated bhangra producer Panjabi MC. Blitz’s debut album “The Rhyme Book” released in 2007 spawned three top ten singles on the BBC Asian Network, along with two UK Asian Music Award nominations for Blitz as Best Newcomer and Best Urban Act.

Blitz has performed across North America and is currently on tour in his most frequent touring destination – the UK. Some of his tour dates include stops in London, South Hampton, Reading, and Manchester.

Celebrated in both the South Asian and Canadian rap scenes, Blitz will be shooting the music video for his debut Canadian single upon his return to Canada in September, featuring none other than Toronto rap legends Saukrates and Choclair.

To view the Blitz f/ RDB music video:


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For Blitz's official web site visit:

http://www.getblitz.com/

The Bilz & Kashif celebrate being ‘Single’

Finally, a song for all the unattached sexy people out there who are enjoying summer, living it up and being flirtatious!  The Bilz & Kashif’ new video, ‘Single’ from heir smash-hit packed album, Break Barriers premiers at desi-box.com/bilz on July 15th.  The track celebrates being single and fabulous.

The three, very suave band mates, DJ Vicious, Master D (The Bilz) and Kashif say that the song was written out of personal experience: 

“We've all been through break-ups or in relationships where we just want to call it quits. There’s nothing like enjoying the single life while it lasts and having that summer love to live for the moment.”

‘Single’ is a unique sound, not just for The Bilz & Kashif’s trademark language mash-up of English, Hindi and Punjabi, but for it’s body swaying, sweet melody that is a nostalgic homage to romance and music pre auto-tune. The group has found a way to use electro-pop to accentuate and elevate their track rather than rely on it to mask as talent.

Shot on the beaches of California, this video is as slick and sexy as the song’s lyrics. The video was shot by SKP Filmz who are based in LA, working with Interscope Records and who shot The Bilz & Kashif’s monster video ‘On The Dancefloor’ which has over 166,000 views on YouTube.

Their videos, always shot impeccably, raise the standard of video production in the South Asian music scene and have been praised by the likes of Master-P from No Limit Records.  Why are their videos so important to the group:

“When we first entered the industry, we stepped the game up with 2 Step Bhangra. It got us noticed worldwide. Ever since, we’ve never compromised on our video quality. We work with only the best, and who understand our vision. It’s important to have quality videos, because we’re here for the long haul, and we’re serious about our work. We’re not just here to ride the bandwagon! It’s time to take over”

The Bilz & Kashif continue to take over with their chart busting tracks. Their sophomore album became the sixth most downloaded track on iTunes overnight. The Bilz & Kashif are based out of Montreal and are currently touring worldwide.

Raghav Re-emerges with a New Sound on Phoenix

During his red carpet arrival in February at the Anokhi Awards in Toronto, Canadian R&B singer Raghav promised big things in 2010. If the early success of his new single, “So Much”, off his forthcoming album Phoenix is any indication, Raghav is on the verge of exceeding his musical reach with the promise of a new sound, likely keeping him, and his music in the spotlight for months to come.
 
Initially, Raghav’s first breath of success emerged from his experience overseas in the UK and India. Although Raghav’s music and creativity became an instant hit overseas, his talent has yet to be appreciated by North American audiences. 
 
His debut album, Storyteller,was released in 2004 and ranks as the 6th best selling international album in India. In England, Raghav sold an impressive 1.3 million copies of Storyteller, claiming a MOBO (Music of Black Origin) Award for Best Collaboration and two UK Asian Music Awards for Best Newcomer and Best Single. He also won an Urban Music Award for Best Chart Act in 2005.
 
His sophomore album, Identity, was released last year and rose to #3 on the Indian charts. This led him to a Southern Asian Music Award for Best Artist, as well as an Asian Achievers Award.
 
On previous releases, Raghav’s music had an unmistakable South Asian element blended into his sound, but on Phoenix, he has decided to move forward with a fresh approach. Raghav characterizes his new identity as a cross between pop and Motown and simply sees himself as a mainstream artist who happens to be South Asian.
 
“It’s a completely different record,” says Raghav. “There will be a lot more surprises on this album. The sound is very unique, fresh and different – but at the same time people will recognize it’s me.” 
 
Destined to Sing
 
Raghav’s interest in music was first influenced by his parents’ love of Hindi and Indian classical music. He recalls singing along to one of his mom’s favourite Bollywood tapes in their old Ford Granada when he was just four years old – he would listen and sing along to those tapes incessantly.
 
One evening, a brave 5 year-old Raghav had the courage to surprise his family and their guests by serenading them with a Bollywood song and delivering an impressive performance. Shortly after that evening, he was enrolled in singing lessons and Raghav hasn’t looked back since.
 
Over time, Raghav’s musical influences grew to include a range of artists such as Stevie Wonder, Michael Jackson, Harry Belafonte, Garth Brooks and Marvin Gaye, to mention a few.
At the age of 17, Raghav’s love of music took him to Los Angeles where he pursued vocal training with renowned vocal coach Seth Riggs who had previously worked with such artists as Madonna and Michael Jackson.
 
A year later, Raghav made another big move – this time to Liverpool, England where he studied at the Paul McCartney’s Liverpool Institute of Performing Arts. It was during this time that he joined an R&B band called 11/7, which subsequently led to his first MOBO Award nomination.
 
Partners in Sound
 
In the quest for a new sound, Raghav teamed up with other talented artists and producers in the music industry, including Toronto rapper Kardinal Offishall and UK producer Labrinth – both of whom worked on “So Much”. Raghav’s other high profile collaboration was with American rapper Redman on “My Kinda Girl,” his download only single released last year.
 
“Working with Kardi was a pleasure,” raves Raghav. “He is mad cool. I have had the opportunity to work with two legends in my life time – Kardi and Redman. They were both so cool and so humble.”
 
“It’s different than anything that I’ve done before. It’s a side of my personality that people haven’t seen. I am having a lot of fun with this record – and I hope people can see that.”
 
Despite Labrinth’s young age, Raghav has given high praise to the UK producer who also recently produced Tinie Tempah’s UK chart topping single “Pass Out”.
 
“No Joke, Labrinth is a prodigy. He’s like 19 years old and he’s a genius. He never takes the easy route. He’s the kind of guy who can produce a Coldplay or a Michael Jackson album. He can write a record for any artist and fall into their skin.”
 
Raghav admitted there were other collaborations in the works but was tight-lipped regarding the details.
 
“I think some of the collaborations are ones that people will not expect. I have worked with great hip hop artists and great reggae artists. I am looking to collaborate with artists who people will be surprised by.”
 
Raghav hopes to have the new album ready before the end of the year. Upon its release, he will tour extensively and promises to put on a great show.
 
“The show is going to be bigger and better than ever,” says Raghav. “For years, I have told people not to call it a come back, but maybe I should. I am coming back hard…but I am going to let the music do the talking.”
 
For Raghav’s fans the anticipated wait is almost over - the Phoenix is ready to rise.

BUY IT NOW


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